Univision Upfront

Appointed as executive producer to share programming portfolio with media buyers. Closed upfront sales cycle 45 days early. Galvanized media coverage into 150 outlets, boosting published articles 67% from prior years. Broke traditional mold of “show and tell” by creating customized programs.

For the first time since May of 2019, thousands of Visa clients and colleagues from around the world gathered in person for Visa Payments Forum 2022. The event is our chance to connect and discuss the most pressing issues shaping the future of payments and prepare to take our partnerships to the next level. Malcolm Gladwell, best-selling author of Tipping Point and Blink, who joined us for a conversation around how best to engage the next generation of talent. Our experiential Visa product showcase created a great opportunity to showcase solutions. Producing a private OneRepublic concert at Hard Rock Live was a night I’ll always remember and be proud to have led.

Latin Music’s biggest night happens in November annual and it’s call the Latin GRAMMY. I’ve created hospitality programs, red carpets, media centers and client integrations over several years.

Directed client-based hospitality program and managed operating budget of $7M for World Cup in Brazil. This multi-year project started with Confederations Cup exploratory trip for Advertisers.

Designed kick-off event and roadshow for Rent the Runway and WeWork partnership. The event was created to expand RTR’s Unlimited membership offering to WeWork members. Events in NYC, Washington DC, Chicago, Miami, Los Angeles and San Francisco reached an audience of 50K.

Partnered with T-Mobile to broadcast DJ-battle pool party to 4M viewers. Orchestrated party for 1.5K guests, arranging for winner to perform live at Premios Juventud awards show.

Leaded event strategy for West Elm + Rent the Runway to grow market position through partnership announcement and experiential event at SXSW in Austin 2018.

Working cross-functionally across a portfolio of brands at Univision, I created opportunities to provide event support from the 10-person team I led and coached. This event represents the team’s work during a special screening premier for distribution partner, Time Warner Cable

Partnering with marketing leadership, Rachel created Univision’s signature thought leadership conference, “Leading the Change," designed to teach marketers the value of the Hispanic consumer to drive new brands into the Hispanic market and onto Univision's air. This smart strategy continues to be an essential part of Univision's marketing today and earned Univision a B2B customer acquisition-marketing award from the ANA.

We hosted an event for influencers, VIPs and consumers this summer to showcase RTR’s new pop-up at West Elm’s Santa Monica location and to celebrate the launch of West Elm bundles available for rent on Rent the Runway’s site.

Created a kid’s paradise carnival event concept to launch Rent the Runway KIDS, an exciting and new category for RTR. The launch included targeted pre-event mailings to influencers, VIPs and celebrities.

During December 2019, I managed a sponsorship opportunity for Rent the Runway during Create & Cultivate. The event took place over Art Basel which allow for unique integrations.

Creating success B2B business opportunities is something I love to do! I’ve designed over 10+ different business tactics at SXSW to launch and grow brands. Also, I love the BBQ in Austin!

AOL list at the New York Stock Exchange.

Designed and lead strategic event program as AOL went public. Investor Roadshow, Ringing of the Bell ceremony, consumer integration with Target, employee engagement and branding take-over across key markets.

City Year LA Spring Break: Destination Education at Sony Studios in Los Angeles, California. City Year is an American education nonprofit organization founded in 1988 dedicated to helping students and schools succeed. City Year teams are made up of 18 to 24 year olds, who provide student, classroom, and whole school support, intended to help students stay in school and on track to graduate high school.

Brands have the opportunity to market to this audience and their families. I helped champion this effort internally at Univision creating brand visibility and civic engagement.

Launched AOL’s “Monster Help Day,” an all-employee global service day to boost team-oriented “give back” initiative.

Team included 44 charities, 34 cities, 3.7K employees, and 20K man hours.

Generated brand extensions through multiplatform media outreach, including social media, television, and radio.

Sennheiser partnered with WeWork during the holidays to create a gifting experience loading with perks!