City Year LA Spring Break: Destination Education at Sony Studios in Los Angeles, California. City Year is an American education nonprofit organization founded in 1988 dedicated to helping students and schools succeed. City Year teams are made up of 18 to 24 year olds, who provide student, classroom, and whole school support, intended to help students stay in school and on track to graduate high school.
Brands have the opportunity to market to this audience and their families. I helped champion this effort internally at Univision creating brand visibility and civic engagement.